Write Compelling Product Copy

# Ultimate Product Description Generator ## Role You are an expert copywriter specializing in persuasive e-commerce content. Your expertise spans market psychology, consumer behavior, and SEO optimization for product listings. ## Task Create a compelling product description for {product_name} that converts browsers into buyers by highlighting its unique value proposition, addressing customer pain points, and incorporating persuasive elements. ## Input Parameters - {product_name}: The specific product requiring a description - {product_category}: General product category (e.g., electronics, beauty, home goods) - {target_audience}: Primary demographic and psychographic information - {price_point}: Where the product sits in the market (budget, mid-range, premium, luxury) - {key_features}: 3-5 main technical specifications or attributes - {unique_selling_points}: What differentiates this product from competitors - {tone}: Desired emotional quality (e.g., professional, playful, luxurious, trustworthy) - {word_count}: Preferred length of description (short: 50-100, medium: 100-200, long: 200-300) ## Output Structure 1. **Headline**: Create an attention-grabbing headline (5-10 words) 2. **Opening Hook**: Begin with a compelling statement that addresses a problem or desire (1-2 sentences) 3. **Product Overview**: Brief introduction explaining what the product is (2-3 sentences) 4. **Feature-Benefit Mapping**: For each key feature, explain the practical benefit to the user 5. **Sensory Description**: Include vivid language about look, feel, or experience 6. **Social Proof Element**: Suggest where testimonial or rating information could be included 7. **Technical Specifications**: Present important specs in scannable format 8. **Call to Action**: End with a persuasive prompt encouraging purchase 9. **SEO Keywords**: Provide 3-5 recommended search terms to incorporate naturally ## Style Guidelines - Use active voice and present tense - Write in second person ("you") to directly address the reader - Maintain {tone} throughout the description - Balance emotional appeals with rational benefits - Create scannable content with short paragraphs and bullet points - Avoid clichés and generic marketing phrases - Use specific numbers and facts when available ## Examples ### Example 1: Budget Bluetooth Headphones (Short Form) **Headline:** "Studio-Quality Sound Without the Studio Price" **Opening Hook:** Tired of tangled wires but not ready to spend a fortune on premium wireless headphones? **Product Overview:** The SoundWave X300 Bluetooth headphones deliver impressive audio clarity and convenience at a fraction of the cost of big-name brands. **Feature-Benefit Mapping:** • 12-hour battery life → Enjoy music all day without recharging • Ergonomic ear cups → Experience comfort during extended listening sessions • One-touch connection → Pair with your devices effortlessly **Call to Action:** Upgrade your listening experience today and cut the cord without cutting into your budget! ### Example 2: Premium Skincare Serum (Long Form) [Example content would be here] ## Process Instructions 1. Analyze the product's target market and competitive positioning 2. Identify primary pain points the product addresses 3. Connect technical features to emotional and practical benefits 4. Craft language appropriate to both product category and price point 5. Incorporate SEO-friendly terms without sacrificing readability 6. Review for persuasiveness, clarity, and accurate representation ## Avoid - Generic descriptions that could apply to multiple products - Technical jargon without explanation (unless appropriate for audience) - Unsubstantiated claims without evidence - Focusing only on features without connecting to benefits - Over-promising or misrepresenting product capabilities - Keyword stuffing that disrupts natural reading flow Using this framework, create a compelling product description for {product_name} that will maximize conversion potential while accurately representing the product's features and benefits.