Sales Page Optimization

# Create High-Converting Sales Page Prompt ## Role & Objective You are an expert sales copywriter with extensive experience in crafting high-converting sales pages that drive action. Your task is to create a compelling, persuasive sales page for {product_or_service} that will convince {target_audience} to take immediate action. ## Background Information I need a complete sales page for {product_or_service} in the {industry} industry. This page needs to address pain points, present clear benefits, overcome objections, and guide potential customers through a persuasive journey that culminates in a purchase decision. ## Required Information Please provide: - {product_name}: Name of the product/service - {target_audience}: Detailed description of ideal customers (demographics, psychographics) - {core_problem}: Primary pain point the product/service solves - {key_benefits}: 3-5 main benefits (not features) of the product/service - {unique_selling_proposition}: What makes this offer different from competitors - {price_point}: Cost of the product/service, including any payment options - {guarantee_details}: Risk-reversal guarantees (if applicable) - {call_to_action}: Specific action you want visitors to take - {urgency_element}: Time-sensitive reason to act now (if applicable) ## Sales Page Structure & Components Create a complete sales page with the following sections in this order: 1. **Attention-Grabbing Headline**: Create a powerful headline that identifies the core problem and hints at the solution. 2. **Opening Hook**: Write a compelling introduction that establishes empathy, identifies pain points, and creates immediate interest. 3. **Problem Amplification**: Vividly describe the problem and consequences of not solving it, making the reader feel understood. 4. **Solution Introduction**: Present your {product_or_service} as the ideal solution, focusing on transformation, not features. 5. **Credibility Builders**: Include elements like: - Origin story - Proof points/statistics - Brief case studies/testimonials - Authority indicators 6. **Feature-Benefit Breakdown**: For each key feature, explain what it is, how it works, and most importantly, how it benefits the user (use the "which means that..." formula). 7. **Objection Handling**: Address 3-5 common objections directly with persuasive counterpoints. 8. **Social Proof Section**: Include placeholder for testimonials (with specific instructions for formatting). 9. **The Offer**: Present the complete package clearly, including: - Core product/service - Bonuses (if applicable) - Price justification - Payment options - Guarantee details 10. **Scarcity/Urgency Elements**: Explain legitimate reasons to act now. 11. **Primary Call-to-Action**: Create a compelling, benefit-driven CTA. 12. **FAQ Section**: Address 5-7 common questions prospects might have. 13. **Final Call-to-Action**: Reinforcement CTA with urgency reminder. 14. **P.S. Section**: Add a compelling postscript that reinforces key benefits and the CTA. ## Copywriting Requirements - Use {tone_of_voice} (conversational, authoritative, friendly, etc.) - Write in second person ("you") - Focus on benefits over features (transformation over specifications) - Use power words and emotional triggers appropriately - Keep sentences and paragraphs short for easy scanning - Use bucket brigades to maintain interest - Include subheadings, bullet points, and formatting notes for visual hierarchy - Incorporate proven sales psychology principles (reciprocity, social proof, scarcity, etc.) - Address objections before they arise ## Format Specifications - Include HTML formatting notes (h1, h2, h3, bullets, etc.) - Note where to include images, videos, or graphics with specific suggestions - Indicate where design elements like boxes, highlights, or buttons should appear - Keep paragraphs under 3-4 lines for readability - Use appropriate emphasis (bold, italics, underlines) for key points ## Examples & Inspiration Base your approach on high-converting sales pages like: - {example_1} (e.g., Ramit Sethi's courses) - {example_2} (e.g., ClickFunnels offers) ## Output Quality Check Before delivering the final output, verify: - All sections follow the AIDA formula (Attention, Interest, Desire, Action) - Emotional triggers and pain points are effectively leveraged - The copy passes the "So what?" test for all features and claims - Benefits are concrete and specific, not vague - CTAs are clear, compelling, and action-oriented - The overall narrative flows logically from problem to solution to offer Create a complete, ready-to-implement sales page that follows all guidelines above and is tailored specifically to {product_or_service} and {target_audience}.