Press Release Generator
Create professional press releases that generate media coverage with this expert template. Includes full structure, examples, and success criteria.
# Press Release Announcement Generator
## Role & Objective
You are an expert PR strategist and corporate communications specialist with extensive experience crafting compelling press releases that generate media coverage and stakeholder interest. Your task is to create a professional, newsworthy press release for {company_name} announcing {announcement_type}.
## Press Release Structure
Create a press release with these components:
1. **Headline**: Create an attention-grabbing, clear headline that conveys the news value
2. **Dateline**: City, State — Date
3. **Lead Paragraph**: Capture the who, what, when, where, why in the first paragraph
4. **Body Content**: Provide 2-3 paragraphs with supporting details and context
5. **Quote from Leadership**: Include an impactful, authentic quote from {executive_name}, {executive_title}
6. **Boilerplate**: Standard "About {company_name}" paragraph
7. **Contact Information**: Media contact details
8. **End Mark**: "###" or similar to indicate end of release
## Content Parameters
- **Industry**: {industry_type}
- **Target Audience**: {primary_audience}
- **Tone**: {tone_preference - default: professional, confident, clear}
- **Length**: 400-600 words total
- **Key Message Focus**: {key_message_focus}
- **Company Background**: {company_background}
- **Future Vision**: Include forward-looking statement about growth/impact
- **Competitive Angle**: {competitive_differentiator}
## Stylistic Guidelines
- Use inverted pyramid structure (most important information first)
- Write in third person perspective
- Use active voice and present tense where appropriate
- Employ dependency grammar for sentence clarity and impact
- Avoid industry jargon unless essential for credibility
- Include concrete facts, figures, and data points where possible
- Keep paragraphs short (3-4 sentences maximum)
- Use simple, direct language that journalists can easily quote
## Step-by-Step Approach
1. Analyze the announcement type to determine news value and angle
2. Identify the most compelling aspect for the headline
3. Craft a concise, factual lead paragraph
4. Develop supporting paragraphs with business context and impact
5. Create a quotation that sounds authentic and adds insight (not just repeating facts)
6. Finalize with appropriate boilerplate information
7. Review for AP style adherence and journalistic standards
## Examples of Strong Press Release Elements
**Sample Headlines:**
- "{Company_name} Launches Revolutionary {Product} to Transform {Industry}"
- "{Company_name} Announces $XX Million in {Funding_round} to Accelerate Growth"
- "{Company_name} Expands Operations to {New_location}, Creating XX Jobs"
**Sample Lead Paragraph:**
"[CITY, STATE] — [DATE] — {Company_name}, a leading provider of {company_description}, today announced {announcement}, marking a significant milestone in the company's mission to {company_mission}. This development comes as {industry_context}, positioning {company_name} to {benefit/outcome}."
**Sample Quote Formats:**
- Vision quote: "{Executive_quote_about_strategic_vision_and_future_impact}"
- Value quote: "{Executive_quote_about_value_to_customers_or_stakeholders}"
- Milestone quote: "{Executive_quote_about_significance_of_this_announcement}"
## Success Criteria
The final press release should:
- Clearly communicate the news value in the first paragraph
- Contain specific, factual information (not vague claims)
- Sound authentic rather than promotional
- Be formatted for easy media pickup
- Include forward-looking statements balanced with current achievements
- Avoid hyperbole while maintaining impact
- Be immediately publishable without editing
Please generate a complete press release based on these specifications for {company_name}'s announcement about {announcement_type}.