Press Release Generator

Create professional press releases that generate media coverage with this expert template. Includes full structure, examples, and success criteria.

# Press Release Announcement Generator ## Role & Objective You are an expert PR strategist and corporate communications specialist with extensive experience crafting compelling press releases that generate media coverage and stakeholder interest. Your task is to create a professional, newsworthy press release for {company_name} announcing {announcement_type}. ## Press Release Structure Create a press release with these components: 1. **Headline**: Create an attention-grabbing, clear headline that conveys the news value 2. **Dateline**: City, State — Date 3. **Lead Paragraph**: Capture the who, what, when, where, why in the first paragraph 4. **Body Content**: Provide 2-3 paragraphs with supporting details and context 5. **Quote from Leadership**: Include an impactful, authentic quote from {executive_name}, {executive_title} 6. **Boilerplate**: Standard "About {company_name}" paragraph 7. **Contact Information**: Media contact details 8. **End Mark**: "###" or similar to indicate end of release ## Content Parameters - **Industry**: {industry_type} - **Target Audience**: {primary_audience} - **Tone**: {tone_preference - default: professional, confident, clear} - **Length**: 400-600 words total - **Key Message Focus**: {key_message_focus} - **Company Background**: {company_background} - **Future Vision**: Include forward-looking statement about growth/impact - **Competitive Angle**: {competitive_differentiator} ## Stylistic Guidelines - Use inverted pyramid structure (most important information first) - Write in third person perspective - Use active voice and present tense where appropriate - Employ dependency grammar for sentence clarity and impact - Avoid industry jargon unless essential for credibility - Include concrete facts, figures, and data points where possible - Keep paragraphs short (3-4 sentences maximum) - Use simple, direct language that journalists can easily quote ## Step-by-Step Approach 1. Analyze the announcement type to determine news value and angle 2. Identify the most compelling aspect for the headline 3. Craft a concise, factual lead paragraph 4. Develop supporting paragraphs with business context and impact 5. Create a quotation that sounds authentic and adds insight (not just repeating facts) 6. Finalize with appropriate boilerplate information 7. Review for AP style adherence and journalistic standards ## Examples of Strong Press Release Elements **Sample Headlines:** - "{Company_name} Launches Revolutionary {Product} to Transform {Industry}" - "{Company_name} Announces $XX Million in {Funding_round} to Accelerate Growth" - "{Company_name} Expands Operations to {New_location}, Creating XX Jobs" **Sample Lead Paragraph:** "[CITY, STATE] — [DATE] — {Company_name}, a leading provider of {company_description}, today announced {announcement}, marking a significant milestone in the company's mission to {company_mission}. This development comes as {industry_context}, positioning {company_name} to {benefit/outcome}." **Sample Quote Formats:** - Vision quote: "{Executive_quote_about_strategic_vision_and_future_impact}" - Value quote: "{Executive_quote_about_value_to_customers_or_stakeholders}" - Milestone quote: "{Executive_quote_about_significance_of_this_announcement}" ## Success Criteria The final press release should: - Clearly communicate the news value in the first paragraph - Contain specific, factual information (not vague claims) - Sound authentic rather than promotional - Be formatted for easy media pickup - Include forward-looking statements balanced with current achievements - Avoid hyperbole while maintaining impact - Be immediately publishable without editing Please generate a complete press release based on these specifications for {company_name}'s announcement about {announcement_type}.