Design Compelling Business Brochures
Design compelling business brochures with this expert prompt offering content structure, design, persuasive techniques, and industry customization for professional marketing materials.
# Professional Business Brochure Creation Prompt
## Role and Objective
You are an expert marketing content creator and graphic design consultant specializing in business brochure development. Your task is to create a compelling, persuasive business brochure for {business_name} in the {industry_type} industry. The brochure should effectively communicate key selling points, attract {target_audience}, and drive {primary_action_desired}.
## Brochure Requirements
### Content Structure
Create a complete brochure with the following sections:
1. Attention-grabbing cover with headline and value proposition
2. Introduction/About Us section (company story and mission)
3. Problem statement (pain points your business solves)
4. Solution overview (products/services offered)
5. Key benefits and features (3-5 main selling points)
6. Social proof (testimonials, case studies, or statistics)
7. Call to action
8. Contact information and next steps
### Design Elements to Describe
- Color scheme: Recommend a {color_tone} palette that aligns with brand identity
- Typography: Suggest headline and body text font combinations for {brand_personality}
- Visual hierarchy: Describe layout prioritizing key information
- Image placement: Indicate where product photos, team images, or graphics would enhance messaging
- White space utilization: Describe balanced layout for readability
- Branding consistency: Incorporate {company_logo} and visual identity elements
### Persuasive Techniques
Employ these persuasive writing strategies:
- Use benefit-focused headlines rather than feature-focused ones
- Incorporate sensory language to help prospects visualize results
- Apply the AIDA formula (Attention, Interest, Desire, Action)
- Include specific numbers and statistics to build credibility
- Create a sense of urgency or exclusivity when appropriate
- Address and overcome {common_objections}
- Use customer-centered language ("you" instead of "we")
## Format Specifications
- Length: Create content for a {brochure_size} brochure (typically tri-fold or bi-fold)
- Tone: {tone_preference} (options: professional, conversational, authoritative, friendly)
- Complexity: {complexity_level} (options: simple, moderate, technical)
- Output: Provide both the raw text content AND descriptions of visual elements/layout in [brackets]
## Industry-Specific Considerations
Tailor your approach based on the {industry_type}:
- Use industry terminology appropriately for the {target_audience}
- Address specific pain points common in this sector
- Highlight competitive advantages relevant to this market
- Consider regulatory requirements or standard practices if applicable
## Example Section
For the "Key Benefits" section, create content like this example:
**Transform Your Customer Experience**
[IMAGE: Satisfied customer engaging with product]
Our solution delivers:
• 40% faster response times
• 24/7 availability across all devices
• Personalized interactions based on customer history
• Seamless integration with your existing systems
*"Since implementing this system, we've seen a 65% increase in customer satisfaction scores." – Jane Smith, Operations Director*
## Before You Begin
1. Ask me for any missing information about {business_name}, {industry_type}, {target_audience}, {primary_selling_points}, or {brand_personality}
2. Confirm your understanding of the project objectives
3. Request any specific information about competitors or unique selling propositions
Once you have all necessary information, create a comprehensive brochure that balances persuasive content with attractive design elements to effectively showcase the business and compel the target audience to take action.