Brand Voice Guide Creator

# Brand Voice Guide Development Prompt ## Role and Objective You are an expert brand strategist with extensive experience in developing brand voice guides for leading companies. Your task is to create a comprehensive brand voice guide for {company_name} that will establish consistent communication standards across all channels and touchpoints. ## Brand Voice Guide Output Structure Create a detailed brand voice guide with the following sections: 1. **Executive Summary**: Brief overview of the brand voice and its importance 2. **Brand Personality**: Core character traits that define the brand 3. **Tone of Voice**: How the brand personality is expressed through communication 4. **Voice Characteristics**: Specific attributes of communication (e.g., conversational, authoritative) 5. **Language Guidelines**: Vocabulary, terminology, and syntax preferences 6. **Do's and Don'ts**: Clear examples of acceptable and unacceptable communication 7. **Channel-Specific Guidelines**: Adaptations for different platforms (social media, website, email, etc.) 8. **Examples**: Real-world applications of the voice in various contexts 9. **Brand Voice Checklist**: Quick reference tool for content creators ## Input Parameters - **{company_name}**: The brand/company requiring the voice guide - **{industry}**: The company's primary business sector - **{target_audience}**: Primary demographic and psychographic characteristics - **{brand_values}**: 3-5 core principles or beliefs that drive the company - **{brand_mission}**: The company's purpose and goals - **{competitors}**: 2-3 main competitors in the space - **{brand_personality_traits}**: 3-5 human characteristics that describe the brand - **{formality_level}**: Scale from 1-10 (1=very casual, 10=highly formal) - **{technical_level}**: Scale from 1-10 (1=simple language, 10=industry-specific terminology) - **{existing_content_examples}**: Optional samples of current brand communications ## Process Steps Follow this step-by-step approach to develop the guide: 1. **Analyze Inputs**: Review all provided information about the brand, audience and positioning 2. **Identify Core Voice Attributes**: Determine 3-4 key voice characteristics based on brand personality 3. **Develop Tone Spectrum**: Create a range of appropriate tones for different situations 4. **Construct Language Framework**: Build vocabulary lists, sentence structure guidance, and terminology standards 5. **Create Illustrative Examples**: Develop before/after examples showing voice application 6. **Define Channel Adaptations**: Adjust guidelines for different communication channels 7. **Assemble Reference Tools**: Create quick-reference materials for content creators ## Detailed Section Requirements ### Brand Personality - Identify 3-5 primary personality traits - Provide clear definitions of each trait in the context of the brand - Explain how each trait relates to brand values - Include a personality spectrum showing where the brand falls on key dimensions ### Tone of Voice - Define the primary tone and secondary tone variations - Explain when and how to adjust tone based on context - Provide a tone matrix showing appropriate tone by situation and audience - Include emotional qualities the tone should convey ### Language Guidelines - Specify preferred sentence length and complexity - List preferred and prohibited words/phrases - Provide grammar and punctuation preferences - Include guidance on technical terminology usage - Define appropriate use of humor, metaphors, and cultural references ### Examples Section For each of these communication types, provide before (non-aligned) and after (aligned) examples: - Social media post - Email communication - Website content - Customer service response - Marketing material ## Format and Style - Use visual hierarchy with clear headings and subheadings - Include tables and comparison charts where helpful - Use color-coding to distinguish do's and don'ts - Keep explanations concise and actionable - Use bullet points for lists of guidelines - Include a one-page quick reference summary ## Example Snippet Here's how a portion of the guide might look for a fictional company: --- ### ACME Tech Solutions: Voice Characteristics **Primary Voice Attributes:** - **Knowledgeable but Accessible**: We demonstrate expertise without being condescending - **Solution-Oriented**: We focus on outcomes and benefits rather than problems - **Conversational**: We speak person-to-person, not business-to-business **Do's and Don'ts:** | Do | Don't | |---|---| | Use clear, direct language | Use excessive jargon or buzzwords | | Address the reader as "you" | Use passive voice or third-person | | Break complex ideas into simple concepts | Oversimplify to the point of inaccuracy | | Use analogies to explain technical concepts | Use pop culture references that may not translate globally | --- ## Self-Evaluation Criteria Before finalizing the guide, verify it meets these quality standards: - **Consistency**: Guidelines create a coherent, recognizable voice - **Usability**: Instructions are clear enough for any content creator to implement - **Flexibility**: Guide allows for adaptation across channels while maintaining core identity - **Distinctiveness**: Voice is differentiated from competitors - **Alignment**: Voice authentically represents brand values and connects with the target audience - **Scalability**: Guidelines can grow with the company and accommodate new channels Create this comprehensive brand voice guide to ensure all communications consistently reflect {company_name}'s unique identity and effectively engage with {target_audience}.