Customer feedback surveys Summarization Prompt

# Customer Feedback Surveys Summarization Prompt ## Background & Context Customer feedback surveys are systematic tools used by companies to collect opinions, satisfaction levels, and suggestions from customers about products, services, or overall experiences. These reports are typically created by customer experience teams, market research departments, or third-party research firms. They are consumed by multiple stakeholders including product managers, marketing teams, customer service leadership, executive management, and operational teams who implement changes based on customer insights. ## Report Structure & Components Customer feedback surveys typically include: - Survey methodology (sample size, timeframe, collection method) - Demographics of respondents - Quantitative metrics (NPS, CSAT, CES scores) - Rating scale responses (e.g., 1-5 or 1-10 scales) - Categorical data (product lines, service types, customer segments) - Open-ended responses/verbatim comments - Comparative data (against previous periods or benchmarks) - Cross-tabulations by customer segments - Statistical significance indicators - Response rate information ## Critical Information to Extract When summarizing customer feedback surveys, prioritize: - Overall satisfaction scores and key metrics (NPS, CSAT, CES) - Significant trends or changes from previous periods - Top positive themes from qualitative responses - Primary pain points or areas for improvement - Specific product/service areas receiving notable feedback - Demographic or segment-based variations in satisfaction - Actionable insights that suggest clear next steps - Statistically significant findings - Urgent issues requiring immediate attention - Voice of customer examples that illustrate key themes ## Stakeholder Priorities Different stakeholders need different insights: - **Executives**: High-level overview, business impact, strategic implications, competitive positioning - **Product Managers**: Detailed feedback on specific features, prioritized improvement areas, customer needs - **Marketing Teams**: Brand perception, messaging effectiveness, competitive differentiators - **Customer Service Leadership**: Service quality indicators, training needs, process improvement opportunities - **Operations Teams**: Specific process failures, efficiency opportunities, quality control issues - **UX/UI Teams**: Usability feedback, navigation issues, interface improvement suggestions ## Output Format Guidelines Structure the summary as follows: 1. **Executive Summary** (1-2 paragraphs highlighting major findings and business implications) 2. **Key Metrics Dashboard** (visual representation of critical metrics and their trends) 3. **Major Insights** (3-5 bullet points of the most important discoveries) 4. **Emerging Themes** (categorized positive and negative feedback areas) 5. **Segment Analysis** (notable differences across customer segments) 6. **Action Recommendations** (3-5 prioritized suggestions based on feedback) 7. **Voice of Customer** (2-3 powerful verbatim quotes that represent key themes) Recommended length: 1-2 pages for executive consumption, with an optional detailed appendix. ## Special Considerations - Be mindful of sample size and statistical significance when reporting findings - Distinguish between correlation and causation in customer behavior analysis - Consider response bias (typically more extremely satisfied or dissatisfied customers respond) - Note differences between explicit feedback (what customers say) and implicit feedback (behavioral data) - Be aware of recency bias in customer responses - Consider industry-specific terminology and expectations (e.g., HCAHPS for healthcare, ACSI for retail) - Account for cultural differences in how ratings are provided in global surveys ## Sample Output Structure # CUSTOMER FEEDBACK SURVEY SUMMARY: [PRODUCT/SERVICE NAME] - [TIME PERIOD] ## EXECUTIVE SUMMARY [1-2 paragraphs synthesizing key findings, trends, and business implications] ## KEY METRICS - Overall Satisfaction: [Score] ([change from previous period]) - Net Promoter Score: [Score] ([change]) - Customer Effort Score: [Score] ([change]) - Response Rate: [Percentage] ([change]) ## MAJOR INSIGHTS • [Key insight 1] • [Key insight 2] • [Key insight 3] • [Key insight 4] ## WHAT CUSTOMERS LOVE • [Positive theme 1]: [Brief explanation + data point] • [Positive theme 2]: [Brief explanation + data point] • [Positive theme 3]: [Brief explanation + data point] ## IMPROVEMENT OPPORTUNITIES • [Negative theme 1]: [Brief explanation + data point] • [Negative theme 2]: [Brief explanation + data point] • [Negative theme 3]: [Brief explanation + data point] ## SEGMENT HIGHLIGHTS • [Customer segment 1]: [Key differentiated feedback] • [Customer segment 2]: [Key differentiated feedback] • [Customer segment 3]: [Key differentiated feedback] ## RECOMMENDED ACTIONS 1. [Specific, actionable recommendation 1] 2. [Specific, actionable recommendation 2] 3. [Specific, actionable recommendation 3] ## VOICE OF CUSTOMER "[Powerful customer quote illustrating a key theme]" - [Customer type] "[Powerful customer quote illustrating a key theme]" - [Customer type]