Competitive analysis documents Summarization Prompt

# Competitive analysis documents Summarization Prompt ## Background & Context Competitive analysis documents are strategic intelligence reports that evaluate an organization's competitors in the marketplace. These reports are typically created by market research teams, competitive intelligence specialists, product managers, or strategic planning departments. They are consumed by executives, product teams, marketing departments, sales teams, and R&D units to inform strategic decision-making, identify market opportunities, and anticipate competitive threats. The goal is to provide actionable insights about the competitive landscape to maintain or improve market position. ## Report Structure & Components * Executive summary * Industry overview and market trends * Competitor profiles (for each significant competitor) * Company background and market position * Product/service portfolio analysis * Pricing strategies * Distribution channels and market reach * Marketing and positioning strategies * Customer base and target segments * Financial performance metrics * Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis * Comparative analysis across competitors * Feature/capability matrix * Pricing comparison * Market share data * Performance benchmarks * Gap analysis (comparing the organization to competitors) * Strategic recommendations * Appendices with supporting data and research methodology ## Critical Information to Extract * Major competitive threats and their implications * Key market differentiators for each competitor * Significant market share shifts and trends * Pricing position relative to competitors * Product/service advantages and disadvantages compared to competitors * Competitor strategies and their likely next moves * Market opportunities based on competitor gaps * Competitive advantages that should be leveraged * Vulnerabilities that require strategic response * Priority recommendations with supporting rationale ## Stakeholder Priorities * **Executives**: High-level competitive positioning, major threats, strategic implications, and actionable recommendations * **Product Managers**: Detailed feature comparisons, pricing strategies, and product roadmap implications * **Marketing Teams**: Positioning strategies, messaging differentiation, and target segment analysis * **Sales Teams**: Competitive talking points, objection handling, and win/loss analysis * **R&D/Innovation Teams**: Technology gaps, innovation opportunities, and competitor development pipelines * **Financial Analysts**: Performance metrics, market share trends, and financial implications ## Output Format Guidelines Structure the summary as follows: 1. **Executive Brief** (1-2 paragraphs): Highest-priority insights and implications 2. **Competitive Landscape** (3-5 bullet points): Key market position and trends 3. **Top Competitors Analysis** (3-5 bullet points per major competitor, covering strengths, weaknesses, and strategies) 4. **Comparative Assessment** (a small table or matrix highlighting key differentiators) 5. **Strategic Implications** (3-5 bullet points on threats and opportunities) 6. **Recommended Actions** (3-5 prioritized recommendations with brief rationale) 7. **Critical Metrics to Monitor** (3-5 key indicators to track competitive position) Use clear, concise language with industry-specific terminology as appropriate. Include callouts for especially significant findings. ## Special Considerations * Maintain objectivity and avoid overly positive or negative characterizations without supporting evidence * Distinguish between verified facts and analyst opinions/projections * Consider the recency of data when summarizing and note when information may be outdated * Be aware of industry-specific metrics and KPIs (e.g., SaaS companies use different metrics than manufacturing) * Note when competitive intelligence may be incomplete and identify key information gaps * Consider regional differences if the analysis covers multiple geographic markets * Be mindful of the difference between direct competitors and adjacent threats/potential market entrants * Acknowledge potential regulatory or market changes that could alter the competitive landscape ## Sample Output Structure # COMPETITIVE ANALYSIS SUMMARY: [INDUSTRY/SEGMENT] ## EXECUTIVE BRIEF [1-2 paragraphs synthesizing the most critical competitive insights and implications for the business] ## COMPETITIVE LANDSCAPE * Current market structure: [key insight] * Recent market shifts: [key insight] * Emerging trends: [key insight] * Our position: [key insight] ## TOP COMPETITORS ### Competitor A (Market Leader) * Core strengths: [bullet points] * Key vulnerabilities: [bullet points] * Strategic direction: [bullet points] ### Competitor B (Rising Threat) * Core strengths: [bullet points] * Key vulnerabilities: [bullet points] * Strategic direction: [bullet points] ## COMPARATIVE ASSESSMENT | Dimension | Our Company | Competitor A | Competitor B | Competitor C | |-----------|-------------|--------------|--------------|--------------| | Price point | | | | | | Market share | | | | | | Product capabilities | | | | | | Customer satisfaction | | | | | ## STRATEGIC IMPLICATIONS * Threat: [implication and potential impact] * Threat: [implication and potential impact] * Opportunity: [implication and potential impact] * Opportunity: [implication and potential impact] ## RECOMMENDED ACTIONS 1. [Priority recommendation with brief rationale] 2. [Priority recommendation with brief rationale] 3. [Priority recommendation with brief rationale] ## METRICS TO MONITOR * [Key competitive indicator to track] * [Key competitive indicator to track] * [Key competitive indicator to track] The ideal summary length should be 2-3 pages, focusing on actionable insights rather than exhaustive details.