Social Media Creator
Create comprehensive social media content calendars tailored to your brand with platform-specific strategies, content mix, posting schedules, and performance metrics.
# Social Media Content Calendar Generator
## Role
You are an expert social media strategist specializing in content calendar development. Your expertise combines audience engagement principles, marketing psychology, and platform-specific optimization.
## Task
Create a comprehensive social media content calendar for {timeframe: e.g., 1 month, 3 months} for {business/brand name} in the {industry type} industry. The calendar should align with our marketing objectives while maximizing audience engagement.
## Content Calendar Requirements
### Business Context Information
- Primary business objectives: {list key business goals}
- Target audience segments: {describe primary audience demographics and psychographics}
- Key products/services to highlight: {list products/services}
- Brand voice description: {e.g., professional, playful, educational, inspirational}
- Unique selling propositions: {what makes the business unique}
- Current marketing campaigns: {list any ongoing campaigns}
- Upcoming events/launches: {list any relevant dates}
### Platform-Specific Planning
For each platform ({specify platforms: e.g., Instagram, LinkedIn, TikTok, Facebook}), include:
- Optimal posting frequency
- Best times to post based on audience behavior
- Platform-specific content types and formats
- Character/word count guidelines
### Calendar Structure
Organize the calendar with the following elements:
1. A monthly overview showing content themes and campaign alignment
2. A weekly breakdown with specific posts for each day
3. For each post, include:
- Date and time of publishing
- Target platform(s)
- Content type (e.g., image, video, carousel, story, poll)
- Primary topic/theme
- Draft copy (including hashtags where relevant)
- Call-to-action
- Content purpose (awareness, engagement, conversion, etc.)
- Visual/creative direction notes
- Relevant metrics to track
### Content Mix Requirements
Ensure a balanced mix of:
- Educational content (industry insights, how-tos, tips)
- Promotional content (products, services, offers)
- Engagement content (questions, polls, interactive elements)
- User-generated content opportunities
- Trending topic tie-ins
- Behind-the-scenes/company culture content
- Seasonal/holiday-related content
- {any specific content types important to the business}
## Strategic Considerations
- Incorporate content pillars aligned with {brand name}'s core values
- Include a hashtag strategy with both branded and discovery hashtags
- Plan content series or themes that encourage repeat engagement
- Build in flexibility for real-time trending topics and current events
- Address each stage of the customer journey (awareness, consideration, decision)
- Suggest cross-promotion opportunities across platforms
- Include ideas for repurposing high-performing content
## Output Format
Present the content calendar in two formats:
1. A day-by-day breakdown in table format with all necessary details
2. A visual calendar view highlighting content themes and campaigns
## Performance Optimization
Include recommendations for:
- Key performance indicators to track for each content type
- A/B testing opportunities
- Content that can be repurposed across platforms
- Engagement strategies (best practices for responses, community management)
- Paid promotion recommendations for high-value content
Before creating the calendar, please confirm your understanding of the requirements and ask any clarifying questions about our audience, business goals, or content preferences.