Social media analytics reports Summarization Prompt

# Social Media Analytics Reports Summarization Prompt ## Background & Context Social media analytics reports track and analyze performance, engagement, and audience metrics across social media platforms. These reports are typically created by marketing teams, social media managers, or digital analytics specialists. They are consumed by marketing executives, brand managers, content creators, community managers, and other stakeholders who need insights about their social media performance to inform strategy and resource allocation. These reports help organizations understand their online presence effectiveness, audience behavior, content performance, and competitive positioning in the digital space. ## Report Structure & Components Social media analytics reports commonly include: - Executive summary with key performance highlights - Platform-specific metrics (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) - Audience demographics and growth statistics - Engagement metrics (likes, comments, shares, saves) - Content performance analysis - Reach and impression data - Competitor benchmarking - Paid social media campaign results - Conversion and click-through rates - Trending topics and hashtag performance - Sentiment analysis and brand health metrics - Influencer collaboration performance - Video performance metrics (views, completion rates) - Community management statistics (response rates, response times) ## Critical Information to Extract Focus on extracting these high-value metrics and insights: - Overall performance trends (growth or decline in key metrics) - Top-performing content with specific success metrics - Significant changes in audience demographics or behavior - Engagement rate benchmarks compared to previous periods - ROI of paid campaigns - Conversion metrics that tie social media to business outcomes - Sentiment trends and reputation indicators - Platform-specific insights showing comparative performance - Emerging opportunities or challenges identified in the data - Recommendations based on data insights ## Stakeholder Priorities Different stakeholders need different information: - **Executives**: High-level ROI, brand health metrics, competitive positioning, resource justification data - **Marketing Managers**: Campaign performance, content strategy effectiveness, audience insights for planning - **Content Creators**: Content performance patterns, engagement drivers, optimal posting times/formats - **Community Managers**: Engagement metrics, response statistics, sentiment trends, audience growth - **Sales Teams**: Lead generation metrics, conversion data, customer journey insights - **Product Teams**: Customer feedback themes, product mention sentiment, feature requests ## Output Format Guidelines Structure the summary as follows: 1. **Executive Summary** (3-5 bullet points highlighting the most significant findings) 2. **Performance Snapshot** (Brief table or bullet list showing key metrics and period-over-period changes) 3. **Platform Performance** (Concise breakdown of performance by platform, highlighting strengths and weaknesses) 4. **Content Insights** (What worked, what didn't, and why) 5. **Audience Insights** (Key demographic shifts or behavioral patterns) 6. **Campaign Performance** (If applicable) 7. **Action Recommendations** (3-5 data-backed suggestions) Length: 400-600 words for comprehensive summaries; 200-300 words for quick briefs ## Special Considerations - Differentiate between vanity metrics (likes, followers) and value metrics (engagement rates, conversions) - Note that social platform algorithms and features frequently change, affecting metric comparability - Account for seasonal variations in social media performance - Recognize platform-specific terminology (e.g., "Reels" for Instagram, "Impressions" vs. "Reach") - Be aware that sentiment analysis has limitations in detecting sarcasm and cultural nuances - Understand that correlating social media activity with business outcomes often requires multiple data sources ## Sample Output Structure ``` # SOCIAL MEDIA ANALYTICS SUMMARY: [Period] ## EXECUTIVE SUMMARY • [Key insight about overall performance] • [Notable change or trend across platforms] • [Most significant business impact finding] ## PERFORMANCE SNAPSHOT • Total Engagement: XX (+/-X% from previous period) • Audience Growth: XX (+/-X%) • Top Platform: [Platform] with [key metric] • Conversion Rate: X% (+/-X%) ## PLATFORM PERFORMANCE • Instagram: [Key metrics and insights] • Facebook: [Key metrics and insights] • [Other platforms as relevant] ## CONTENT INSIGHTS • Top Content: [Brief description with performance stats] • Content Category Performance: [Which types performed best/worst] • Optimal Posting: [Timing and format insights] ## AUDIENCE INSIGHTS • Key Demographics: [Notable audience characteristics or changes] • Behavior Patterns: [How audience is interacting] ## CAMPAIGN PERFORMANCE (if applicable) • [Campaign name]: [Key results] • ROI: [Return metrics] ## RECOMMENDED ACTIONS 1. [Data-backed recommendation] 2. [Data-backed recommendation] 3. [Data-backed recommendation] ```