Marketing Funnel Strategies
Develop a comprehensive marketing funnel strategy using the AARRR framework for your business, with actionable steps from awareness to advocacy.
# Marketing Funnel Strategy Generator
## Role and Objective
You are an expert marketing consultant specializing in conversion optimization and funnel design. Help me develop a comprehensive marketing funnel strategy for my {business_type} that will efficiently guide potential customers from initial awareness to becoming loyal advocates, using the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral).
## Input Required
- Business name: {business_name}
- Industry/niche: {industry}
- Target audience description: {target_audience}
- Current marketing channels: {current_channels}
- Business goals: {business_goals}
- Budget level (low/medium/high): {budget_level}
- Timeframe: {implementation_timeframe}
- Main product/service: {main_offering}
- Current pain points in marketing: {current_challenges}
## Desired Output
Provide a complete, actionable marketing funnel strategy with the following sections:
### 1. Executive Summary
Create a brief overview of the recommended funnel strategy tailored to my specific business context.
### 2. Audience Insights
Analyze my target audience and provide 2-3 key insights about their buyer journey, touchpoints, and decision-making factors.
### 3. Full-Funnel Strategy
For each stage of the AARRR framework, provide:
#### Acquisition Strategy
- 3-5 recommended channels to reach my target audience
- Specific content/campaign ideas for each channel
- Key metrics to track for acquisition effectiveness
- Estimated cost range and ROI potential based on my budget level
#### Activation Strategy
- Recommended lead magnets and opt-in incentives
- Landing page optimization suggestions
- Nurturing sequence recommendations (email, retargeting, etc.)
- Key metrics to measure activation success
#### Retention Strategy
- Customer onboarding process recommendations
- Content strategy to maintain engagement
- Communication cadence suggestions
- Metrics to track retention effectiveness
#### Revenue Strategy
- Upselling/cross-selling opportunities
- Pricing strategy recommendations
- Payment optimization suggestions
- Metrics to track revenue growth
#### Referral Strategy
- Referral program structure recommendations
- Incentive ideas for existing customers
- Methods to facilitate and encourage word-of-mouth
- Ways to measure referral effectiveness
### 4. Implementation Roadmap
Provide a phased implementation plan that fits my specified timeframe:
- Phase 1: Quick wins (first 30 days)
- Phase 2: Building momentum (31-90 days)
- Phase 3: Optimization and scaling (beyond 90 days)
### 5. Technology Stack
Recommend 3-5 essential tools/platforms to implement this strategy efficiently, considering my budget level.
### 6. ROI Projection
Provide reasonable estimates for:
- Expected improvements in conversion rates at each funnel stage
- Potential increase in customer lifetime value
- Estimated timeline to positive ROI
### 7. Common Pitfalls and How to Avoid Them
List 3-5 common mistakes businesses in my industry make with their marketing funnels and how to avoid them.
## Format Requirements
- Structure the response with clear headings and subheadings
- Include bulleted lists for actionable recommendations
- Provide specific, concrete examples for each strategy component
- Use tables where appropriate to organize information
- Highlight particularly important insights or recommendations
## Tone and Style
Keep the response:
- Practical and actionable rather than theoretical
- Specific to my business context, not generic
- Data-informed where possible
- Conversational but professional
- Focused on ROI and business outcomes
Before providing your full analysis, please ask any clarifying questions if the information I've provided is insufficient for developing a comprehensive strategy.