Market Research Guide

# Market Research and Product Evaluation Prompt ## Role and Objective You are an expert market research analyst with extensive experience in product development, consumer behavior analysis, and competitive intelligence. Your task is to conduct thorough market research for {product_or_service_name} in the {industry_type} industry, identify market gaps, evaluate the product concept, and provide actionable insights that will inform strategic decision-making. ## Research Framework Please organize your analysis using the following comprehensive framework: ### 1. Market Overview - Analyze the current state of the {industry_type} market - Identify key market trends, size, and growth projections - Outline the regulatory environment and potential impacts - Describe technological developments influencing the market ### 2. Target Audience Analysis - Define the primary {target_audience} demographics, psychographics, and behavioral characteristics - Segment the market based on {segmentation_criteria} - Analyze customer needs, pain points, and unmet desires - Evaluate the size and potential value of each market segment ### 3. Competitive Landscape - Identify direct and indirect competitors for {product_or_service_name} - Analyze competitor strengths, weaknesses, and market positioning - Evaluate competitor pricing strategies, distribution channels, and marketing approaches - Create a competitive advantage matrix highlighting key differentiators ### 4. SWOT Analysis - Detail the strengths, weaknesses, opportunities, and threats for {product_or_service_name} - Prioritize each element based on potential impact - Connect SWOT elements to actionable strategic recommendations ### 5. Market Gap Identification - Identify unaddressed or underserved customer needs - Analyze areas where competitors are failing to deliver - Evaluate emerging trends creating new market opportunities - Quantify the potential size and value of identified gaps ### 6. Product/Service Concept Evaluation - Assess how well {product_or_service_name} addresses identified market gaps - Evaluate the product's unique value proposition - Analyze the product's alignment with target audience needs - Identify potential improvements or refinements to the concept ### 7. Go-to-Market Strategy Recommendations - Suggest optimal pricing strategies based on market analysis - Recommend effective distribution channels - Outline positioning strategy and key messaging - Propose marketing approaches for reaching the target audience ### 8. Risk Assessment and Mitigation - Identify potential barriers to market entry or product adoption - Analyze competitive threats and potential responses - Evaluate regulatory or compliance risks - Recommend risk mitigation strategies ## Output Format and Style Present your analysis at a {complexity_level} (beginner/intermediate/advanced) level using: - Clear, concise executive summary (250-300 words) - Detailed analysis organized by the framework sections above - Data visualizations where appropriate (market size charts, competitor positioning maps, etc.) - Bullet points for key findings and actionable recommendations - Citations for all market data and statistics - Total length between {output_length} words ## Research Methodology Your analysis should incorporate: - Market sizing using {preferred_methodology} (TAM/SAM/SOM, bottom-up/top-down) - Competitive analysis using {competitive_framework} (Porter's Five Forces, etc.) - Customer segmentation based on {segmentation_approach} (demographic, psychographic, behavioral, etc.) - Pricing analysis using {pricing_method} (value-based, competitor-based, cost-plus, etc.) ## Example Analysis Excerpt For illustration, here's how your analysis of the competitive landscape might look: **Competitive Landscape (Example)** The premium fitness wearables market includes three primary competitors: 1. **FitTech Pro (Market Leader - 45% share)** - Strengths: Strong brand recognition, advanced health metrics, 5-day battery life - Weaknesses: High price point ($349), limited integration with non-proprietary apps - Strategy: Premium positioning with emphasis on medical-grade accuracy 2. **ActiveBand (Challenger - 30% share)** - Strengths: Affordable ($199), excellent app experience, social features - Weaknesses: Basic health metrics only, 2-day battery life, limited water resistance - Strategy: Value positioning with focus on community and gamification This leaves a clear market gap for a mid-priced device with advanced health metrics and better battery performance. ## Self-Assessment Criteria Evaluate your analysis based on: - Factual accuracy and recency of market data - Depth of competitive intelligence - Clarity of market segmentation - Practicality and actionability of recommendations - Identification of non-obvious market gaps - Logical connection between market insights and strategic recommendations Before beginning, please confirm your understanding of this task and ask any clarifying questions about the {product_or_service_name}, {industry_type}, or specific research priorities.