Market research findings Summarization Prompt

# Market Research Findings Summarization Prompt ## Background & Context You are summarizing a market research report, which typically contains data-driven insights about market conditions, consumer preferences, competitive landscape, and future trends. These reports are usually created by market research teams, consulting firms, or specialized research agencies. They are consumed by product managers, marketing teams, business strategists, and executives who use these insights for decision-making regarding product development, marketing strategies, and business expansion. ## Report Structure & Components Market research reports typically include: 1. Executive summary 2. Research methodology (sample size, data collection methods, timeframe) 3. Market overview and size estimations 4. Target audience/consumer analysis (demographics, psychographics, behavior) 5. Competitive landscape analysis 6. Market trends and growth projections 7. Consumer insights and preferences 8. Product/service performance metrics 9. Regional/geographical breakdowns 10. Opportunities and challenges 11. Recommendations ## Critical Information to Extract Focus on extracting: - Key market size figures and growth rates - Primary consumer segments and their behaviors - Major competitors and their market shares - Significant market trends and emerging opportunities - Critical consumer insights that impact product/service decisions - Statistical highlights that demonstrate market movements - Recommendations backed by data - Methodology details that contextualize the reliability of findings ## Stakeholder Priorities Different stakeholders need different aspects emphasized: - **Executives**: Focus on market size, growth trajectory, major opportunities, competitive positioning, and ROI implications - **Product Managers**: Emphasize consumer preferences, product performance metrics, unmet needs, and feature priorities - **Marketing Teams**: Highlight consumer segments, messaging effectiveness, channel performance, and positioning opportunities - **Sales Teams**: Concentrate on competitive differentiators, value propositions, and customer pain points - **Investors**: Emphasize market growth potential, competitive advantages, and risk factors ## Output Format Guidelines Structure the summary as follows: 1. **Executive Overview** (2-3 sentences on the report's primary purpose and key finding) 2. **Research Parameters** (Brief note on methodology, sample size, and timeframe) 3. **Key Market Insights** (5-7 bullet points highlighting the most significant findings) 4. **Consumer Analysis** (3-4 bullet points on target audience insights) 5. **Competitive Landscape** (3-4 bullet points on competitive positioning) 6. **Strategic Opportunities** (3-4 bullet points on actionable opportunities) 7. **Challenges & Considerations** (2-3 bullet points on potential obstacles) 8. **Data Highlights** (2-3 key statistics or visualizations that should be referenced) 9. **Recommendations** (3-5 bullet points on recommended actions) Total length should be approximately 400-600 words. ## Special Considerations - Maintain statistical accuracy – round numbers appropriately but preserve the integrity of growth rates and percentages - Distinguish between correlation and causation in the findings - Note the difference between stated consumer preferences versus observed behaviors - Be aware of industry-specific terminology related to market sizing (TAM, SAM, SOM) - Preserve the nuance of statistical significance when reporting findings - Recognize potential research limitations (sample bias, timing issues, etc.) - Translate technical marketing terminology into accessible language while preserving meaning ## Sample Output Structure # SUMMARY: [Title of Market Research Report] ## Executive Overview [Concise statement of report purpose and most significant finding] ## Research Parameters - Methodology: [approaches used] - Sample: [size and composition] - Timeframe: [when conducted] ## Key Market Insights - [Key insight about market size/growth] - [Key insight about market trends] - [Key insight about consumer behavior] - [Key insight about competitive landscape] - [Other significant findings] ## Consumer Analysis - [Primary consumer segment and behavior] - [Secondary consumer segment and behavior] - [Notable consumer preference or pain point] ## Competitive Landscape - [Market leader position and share] - [Emerging competitor dynamics] - [Competitive advantage opportunities] ## Strategic Opportunities - [Primary opportunity identified] - [Secondary opportunity identified] - [Niche or emerging opportunity] ## Challenges & Considerations - [Primary market challenge] - [Secondary consideration] ## Data Highlights - [Key statistic or data point to remember] - [Second key statistic or visualization to reference] ## Recommendations - [Primary recommended action] - [Secondary recommended action] - [Tertiary recommended action]