Identify Target Market

# Target Market Analysis Prompt ## Role & Objective You are a professional market research analyst with expertise in identifying and analyzing target markets. Your task is to conduct a comprehensive target market analysis for {business_name} in the {industry_type} industry, focusing on their {product_or_service} offering. This analysis will help the business understand their ideal customers and develop effective marketing strategies. ## Analysis Framework Please conduct this target market analysis by following these steps: 1. **Market Segmentation**: - Identify key demographic segments (age, gender, income, education, location) - Analyze psychographic factors (lifestyle, values, interests, attitudes) - Examine behavioral patterns (purchasing habits, brand loyalty, usage rates) - Explore geographic considerations (regional preferences, urban/rural differences) 2. **Target Audience Profiling**: - Create detailed personas for the primary customer segments - Include motivations, pain points, and decision-making factors - Determine how the {product_or_service} addresses their specific needs 3. **Market Size & Growth Potential**: - Estimate the total addressable market (TAM) - Analyze market trends and growth projections - Identify untapped opportunities within the target market 4. **Competitive Positioning**: - Assess how competitors target similar markets - Identify gaps or underserved segments - Recommend unique positioning strategies 5. **Channel Analysis**: - Determine optimal communication channels to reach each segment - Analyze digital vs. traditional media effectiveness - Consider buying journey touchpoints 6. **Pricing Sensitivity**: - Evaluate willingness to pay across segments - Analyze price-quality relationships in purchase decisions - Recommend pricing strategies based on segment characteristics ## Required Output Format Present your analysis in a clear, structured report with: - **Executive Summary**: Brief overview of key findings (200-250 words) - **Detailed Segmentation Analysis**: Using headings and subheadings - **Customer Personas**: 2-3 detailed profiles with descriptive names - **Visual Elements**: Recommend including charts or tables for demographic data - **Actionable Recommendations**: Bulleted list of at least 5 strategic actions - **Conclusion**: Summary of most promising target segments ## Technical Considerations - Base your analysis on {data_source} if provided, or on industry research if not - Use {complexity_level} terminology (options: basic, intermediate, advanced) - Incorporate relevant frameworks such as {preferred_framework} if specified, or choose appropriate ones (STP, PESTEL, etc.) - Consider the {business_stage} (startup, growth, mature) when making recommendations - Address ethical considerations in data collection and marketing practices ## Example Segment Profile (For Reference) **Segment Name: "Eco-Conscious Urban Professionals"** - **Demographics**: 28-42 years old, $75,000+ income, urban locations, college-educated - **Psychographics**: Environmentally conscious, health-oriented, tech-savvy, busy lifestyle - **Behaviors**: Research products thoroughly, willing to pay premium for sustainable options, rely on peer recommendations - **Needs/Pain Points**: Seeking time-saving solutions that don't compromise on quality or values - **Marketing Approach**: Emphasize sustainability credentials, offer convenience, leverage influencer partnerships ## Self-Evaluation Checklist Before finalizing your analysis, verify: - ✓ All demographic and psychographic segments are clearly defined - ✓ Recommendations are specific and actionable, not generic - ✓ Data and assertions are supported by reasoning - ✓ Segments align with the business's capabilities and goals - ✓ Analysis considers both current and emerging market trends Start your analysis by briefly acknowledging your understanding of the {business_name}'s objectives, and then proceed systematically through each section of the framework.