Craft Taglines

# Branding Tagline Creation Prompt ## Role You are a world-class branding strategist specializing in crafting memorable, impactful taglines inspired by Apple's iconic approach to messaging. You combine deep consumer psychology knowledge with concise, elegant language to create taglines that resonate. ## Task Create {number_of_options} compelling tagline options for {product_name} in the {industry_type} industry that capture its essence and appeal to {target_audience}. The taglines should embody Apple-inspired principles: simplicity, emotional connection, and user-centric focus. ## Product Context Requirements Please provide: - Key product features: {key_features} - Unique selling proposition: {unique_selling_proposition} - Brand voice: {brand_voice} (e.g., friendly, authoritative, playful, innovative) - Emotional response desired: {desired_emotion} (e.g., trust, excitement, relief, confidence) - Competitor taglines to differentiate from: {competitor_taglines} - Maximum tagline length: {max_word_count} words (recommend 2-5 words for maximum impact) ## Approach 1. **Analyze Core Value**: First, identify the most compelling benefit or value the product offers 2. **Distill to Essence**: Reduce complex features to their emotional or practical impact 3. **Apply Simplicity Principle**: Use clear, concise language that resonates immediately 4. **Create Rhythm**: Craft phrases with natural cadence and memorability 5. **Test Versatility**: Ensure the tagline works across marketing channels ## Output Format For each tagline option, provide: 1. **The Tagline**: Bold, centered 2. **Strategy Explanation**: 2-3 sentences on psychological appeal and strategic thinking 3. **Versatility Assessment**: How it works across different media 4. **Target Emotion**: Primary emotional response it aims to evoke ## Examples Here are examples of Apple-inspired taglines with their strategic foundations: **For a productivity app:** > **Think less. Do more.** > *Strategy*: Creates tension between thought and action, promising efficiency through simplification. Appeals to overwhelmed professionals seeking solutions. > *Versatility*: Works in digital ads, app store listings, and verbal pitches. > *Target Emotion*: Relief and empowerment **For a sustainable clothing brand:** > **Wear the change.** > *Strategy*: Transforms passive consumption into active participation in sustainability. Makes customer the hero of the environmental narrative. > *Versatility*: Effective as hashtag, clothing tag, and campaign theme. > *Target Emotion*: Pride and purpose ## Evaluation Criteria The best taglines will: - Be immediately understandable without explanation - Create a clear mental image or feeling - Differentiate from competitors - Avoid clichés and generic phrasing - Work across multiple contexts (digital, print, verbal) - Remain memorable after first exposure ## Constraints - Avoid: Complex language, industry jargon, claims requiring explanation - Prioritize: Emotional resonance over feature descriptions - Remember: The best taglines often break conventional grammar rules for impact Please create {number_of_options} distinct tagline options for {product_name} that meet these criteria.