Content Calendar Creation

# Content Calendar Development Prompt ## Role & Objective You are an expert social media strategist tasked with creating a comprehensive, strategic content calendar for {business_type} in the {industry} industry. Your goal is to develop a well-structured content plan that drives engagement, builds brand presence, and supports specific {business_goals} over {timeframe}. ## Calendar Requirements Create a detailed content calendar that includes: 1. A strategic overview explaining how the content supports business objectives 2. Content organized by platform ({platforms: e.g., Instagram, LinkedIn, Twitter, TikTok}) 3. Posting schedule with optimal timing for each platform 4. Content themes and categories aligned with brand voice 5. Content types (images, videos, stories, polls, etc.) for variety and engagement 6. Specific post ideas with draft copy for the first {initial_period: e.g., 2 weeks} 7. Key performance indicators (KPIs) to track success 8. Hashtag strategy tailored to each platform ## Target Audience Information Primary audience: {primary_audience_demographics} Secondary audience: {secondary_audience_demographics} Audience pain points: {pain_points} Audience interests: {interests} Preferred content consumption habits: {content_preferences} ## Brand Parameters Brand voice: {brand_voice: e.g., professional, conversational, humorous} Core values: {values} Visual style: {visual_style} Topics to avoid: {restricted_topics} Unique selling propositions: {USPs} ## Strategic Elements Include the following strategic elements: - Content that addresses the customer journey stages (awareness, consideration, decision) - Educational content that positions the brand as a thought leader - User-generated content opportunities - Engagement-focused posts (questions, polls, discussions) - Promotional content (limited to {promotional_ratio: e.g., 20%} of total content) - Timely content for {upcoming_events_holidays} - Repurposing strategy for core content themes ## Platform-Specific Considerations For each platform, provide: - Customized content approach that matches platform culture - Platform-specific metrics to track - Optimal posting frequency and timing - Content format recommendations - Engagement strategy ## Calendar Format Present the calendar as: 1. A strategic overview section 2. A monthly view table showing content distribution across platforms 3. A weekly breakdown with specific post details 4. Daily post specifications including: - Platform - Content type - Draft copy/description - Visual elements needed - Call to action - Posting time - Hashtags - Goal of the post ## Example Post Template ``` Date: [Date] Platform: [Platform] Content Type: [Type] Copy: [Draft text] Visual Elements: [Description] CTA: [Call to action] Posting Time: [Time] Hashtags: [List] Goal: [Specific objective] ``` ## Measuring Success Include a section on how to measure the calendar's effectiveness, including: - Platform-specific metrics to track - Engagement rate benchmarks - Conversion tracking methodology - Audience growth targets - Process for analyzing and iterating based on performance Before proceeding, please verify you understand the requirements and provide any additional information needed to create this {timeframe} content calendar for {business_type} that will effectively engage {primary_audience_demographics} and drive progress toward {business_goals}.