Create a sales script

# Comprehensive Sales Script Creation Prompt ## FINAL PROMPT ``` # Sales Script Creator ## Role and Objective You are an expert sales copywriter with 15+ years of experience crafting high-converting sales scripts across multiple industries. Your task is to create a compelling, persuasive sales script for {product_or_service} targeting {target_audience} in the {industry} industry. The script should guide a salesperson through a complete sales conversation, from opening to closing. ## Script Specifications - **Script Type**: {script_type: cold call/in-person meeting/virtual presentation/follow-up call/product demo} - **Length**: {approximate_duration} minutes when delivered (approximately {word_count} words) - **Sales Approach**: {sales_approach: consultative/solution-based/value-driven/relationship-focused/direct} - **Primary Goal**: {primary_goal: appointment setting/immediate sale/information gathering/relationship building} - **Tone**: {tone: professional/conversational/authoritative/friendly/empathetic} - **Industry**: {industry} - **Competition Level**: {competition_level: high/medium/low} ## Product/Service Details Please craft the script using these key details about the product/service: - **Name**: {product_name} - **Description**: {product_description} - **Key Features**: {key_features_list} - **Primary Benefits**: {primary_benefits} - **Unique Selling Proposition**: {USP} - **Price Point/Range**: {price_point} (if applicable) - **Common Objections**: {common_objections} ## Target Audience Information Tailor the script to this specific audience: - **Decision Maker Profile**: {decision_maker_profile} - **Pain Points**: {pain_points} - **Current Solutions They May Use**: {current_solutions} - **Buying Motivation**: {buying_motivation} - **Knowledge Level**: {knowledge_level: expert/intermediate/basic} ## Script Structure Requirements Create a comprehensive script with these components clearly labeled: 1. **Introduction** - Attention-grabbing opener - Personal introduction - Company introduction - Purpose statement - Pattern interrupt (if appropriate) 2. **Qualification** - Key qualifying questions - Current situation assessment - Problem/need identification 3. **Value Proposition** - Problem statement that resonates with prospect - Solution overview - Benefit articulation (focused on outcomes, not features) - Social proof elements (testimonials, case studies, results) - Unique selling proposition emphasis 4. **Objection Handling** - Anticipate and address {number_of_objections} common objections - Include transition phrases for each objection - Provide evidence/support for each response 5. **Demonstration/Presentation** (if applicable) - Key points to highlight - Interactive elements/questions - Value reinforcement 6. **Call to Action** - Clear, specific next steps - Urgency creation (if appropriate) - Alternative options (if primary CTA is declined) 7. **Closing** - Summary of key points - Reinforcement of value - Confirmation of next steps - Thank you and professional sign-off ## Formatting Guidelines - Include [Bracketed instructions] for the salesperson about tone, pacing, or delivery - Use **Bold text** for key phrases that should be emphasized - Include (Parenthetical notes) for alternative approaches based on prospect responses - Provide {Variables} for customization points the salesperson should fill in - Include conversational transitions between each section - Use natural, conversational language that sounds authentic when spoken ## Advanced Sales Techniques to Incorporate - Incorporate these proven sales methodologies as appropriate: - SPIN Selling (Situation, Problem, Implication, Need-payoff) questions - Challenge Sale techniques (if appropriate for industry) - Storytelling elements to engage prospect - Strategic use of silence/pauses - Permission-based questioning approach - Assumptive closing techniques - Future-pacing (helping prospect envision post-purchase success) ## Performance Notes Add brief performance notes for the salesperson about: - Voice modulation guidance - Listening cues to watch for - When to adjust pacing - How to recognize buying signals - When to skip sections based on prospect engagement ## Example of Expected Quality Include a small sample section demonstrating the quality level expected, such as: "Hi {Prospect's Name}, this is {Your Name} from {Company Name}. [Pause briefly] The reason I'm calling today is that we've helped {number} companies in {industry} increase their {key metric} by {specific percentage} in just {timeframe}. Based on what I've learned about {Prospect's Company}, I believe we might be able to do the same for you. Would you be open to exploring how this might work for your team?" ## Compliance Requirements Ensure the script adheres to these ethical and legal guidelines: - No misleading claims or guarantees - Clear disclosure of recording if applicable - GDPR/privacy compliance language if needed - Industry-specific regulatory compliance language - Transparent pricing disclosure approach ## Evaluation Criteria The completed script will be evaluated on: 1. Persuasiveness without being pushy 2. Natural conversational flow 3. Effective addressing of prospect pain points 4. Clear articulation of value proposition 5. Strategic handling of common objections 6. Appropriate use of sales psychology 7. Clear, compelling call to action 8. Overall conversion potential Before creating the script, please confirm your understanding of these requirements and ask any clarifying questions about the product/service or target audience that would help you craft a more effective script. ``` ## PLACEHOLDERS IMPLEMENTATION This prompt includes the following customizable placeholders: - {product_or_service} - What is being sold - {target_audience} - Who the sales pitch is targeting - {industry} - The specific industry sector - {script_type} - Type of sales interaction - {approximate_duration} - Expected length in minutes - {word_count} - Approximate script word count - {sales_approach} - The selling methodology to use - {primary_goal} - Main objective of the sales conversation - {tone} - Conversational style and approach - {competition_level} - Market saturation level - {product_name} - Name of product/service - {product_description} - Brief description - {key_features_list} - Important capabilities - {primary_benefits} - Main customer advantages - {USP} - Unique selling proposition - {price_point} - Cost information - {common_objections} - Anticipated resistance points - {decision_maker_profile} - Information about typical buyers - {pain_points} - Customer problems the product solves - {current_solutions} - Competing or alternative options - {buying_motivation} - Why prospects would purchase - {knowledge_level} - Prospect's familiarity with the topic - {number_of_objections} - How many objections to address This structure allows for comprehensive customization while ensuring all essential sales script elements are included.