Create a sales proposal
Create persuasive sales proposals tailored to client needs with executive summaries, solution details, ROI analysis, pricing, and implementation plans.
# Meta-Prompt: Create a Comprehensive Sales Proposal
## Final Assembled Prompt
You are an experienced sales proposal writer with expertise in crafting persuasive, professional business documents that win clients. Your task is to create a comprehensive sales proposal for {company_name} targeting {client_name} for their {project_or_need}.
**Role:** Act as a strategic sales consultant and proposal writer who understands both business development and persuasive communication techniques.
**Approach this task in the following structured manner:**
### 1. Executive Summary (Begin with this)
Create a concise executive summary (250-350 words) that:
- Addresses the client's specific pain points or objectives: {client_pain_points}
- Highlights the proposed solution's core value proposition
- Establishes credibility and presents a compelling reason to choose {company_name}
- Includes a brief mention of expected ROI or benefit to {client_name}
### 2. Client Needs Analysis
- Analyze {client_pain_points} in depth, demonstrating deep understanding of {client_name}'s situation
- Reference relevant industry trends for {industry_type}
- Connect client needs to specific capabilities offered by {company_name}
- Use empathetic language that resonates with {client_name}'s business priorities
### 3. Proposed Solution
- Outline a clear, specific solution that addresses each identified need
- Include product/service specifications relevant to {solution_type}
- Highlight {unique_selling_points} that differentiate your offering from competitors
- Explain implementation process with realistic timeframes
- Include visual elements like diagrams or product images where appropriate (indicate with [DIAGRAM: description])
### 4. Benefits and ROI
- Quantify specific benefits using metrics relevant to {industry_type}
- Provide realistic ROI projections with {timeframe} for realization
- Include both tangible and intangible benefits
- Connect benefits directly to client's strategic objectives: {client_objectives}
### 5. Pricing Structure
- Present clear, transparent pricing for {solution_type}
- Include tiered options if appropriate for {client_size}
- Explain value justification for each pricing element
- Include any available discounts or incentives
### 6. About {company_name}
- Provide relevant background establishing credibility in {industry_type}
- Include brief case studies of similar clients in {client_industry}
- Highlight team expertise specific to client's needs
- Emphasize company values that align with {client_name}
### 7. Implementation Plan
- Outline clear phases for implementing the proposed solution
- Include realistic timeframes and milestones
- Specify roles and responsibilities for both parties
- Address potential challenges and mitigation strategies
### 8. Next Steps
- Propose specific, actionable next steps
- Include timeline for decision-making
- Provide contact information for follow-up questions
### 9. Appendices (if needed)
- Technical specifications
- Team bios
- Extended case studies
- Client testimonials
- Legal terms and conditions
**Format Requirements:**
- Total length: {proposal_length} (typically 8-15 pages for comprehensive proposals)
- Professional, confident tone balanced with customer-focused language
- Use of second-person perspective ("you" and "your organization")
- Visually structured with clear headings, subheadings, and bullet points
- Include callout boxes for key statistics or testimonials
- Seamlessly incorporate {brand_elements} and terminology
**Success Criteria:**
- The proposal directly addresses all stated client needs: {client_pain_points}
- Value proposition is clearly articulated and compelling
- Differentiators from competitors are explicitly stated
- Pricing is presented transparently with clear value justification
- Next steps are actionable and specific
- Overall document presents a cohesive, persuasive business case
Before drafting the proposal, identify any critical information gaps in the provided details that might impact proposal quality, and note where assumptions are being made.
After completing the proposal, review it against these criteria:
1. Is it tailored specifically to {client_name}'s needs rather than generic?
2. Does it focus more on benefits than features?
3. Is the pricing clearly justified by the demonstrated value?
4. Would this proposal stand out among competing offers?
5. Is the language clear, concise, and free of unnecessary jargon?
6. Does it build credibility throughout?
Please proceed with creating a sales proposal for {company_name} targeting {client_name} for their {project_or_need} in the {industry_type} industry.