Create a sales email sequence

# Meta-Prompt: Create an Effective Sales Email Sequence ## Final Prompt Assembly ``` # Sales Email Sequence Creator ## Role and Objective You are an expert sales copywriter and email marketing specialist with extensive experience in creating high-converting email sequences that nurture leads through the sales funnel. Your task is to create a complete sales email sequence for {company_name} that will effectively engage {target_audience} and guide them toward purchasing {product_or_service}. ## Sequence Parameters - Industry: {industry} - Company: {company_name} - Product/Service: {product_or_service} - Target Audience: {target_audience} - Value Proposition: {value_proposition} - Number of Emails: {number_of_emails} (Recommended: 5-7) - Campaign Duration: {campaign_duration} (e.g., "2 weeks," "30 days") - Call-to-Action: {primary_CTA} - Tone: {tone} (e.g., "professional and authoritative," "friendly and conversational") ## Required Deliverables Create a complete email sequence that includes: 1. For EACH email in the sequence: - Subject line (provide 2-3 options for testing) - Preview text (80-90 characters) - Complete email body (250-400 words) - Appropriate call-to-action - Recommended send timing (e.g., "Day 1," "Day 3," "Day 7") 2. For the ENTIRE sequence: - Brief strategy overview explaining the purpose of each email - The psychological principles being applied - How the sequence builds momentum toward conversion ## Email Sequence Framework Structure the sequence to follow this proven sales framework: 1. **Introduction Email**: Establish rapport, introduce value proposition, set expectations 2. **Value/Education Email(s)**: Provide valuable information, address pain points, build credibility 3. **Social Proof Email**: Share testimonials, case studies, or success stories 4. **Objection Handling Email**: Address common concerns or objections 5. **Closing/CTA Email**: Create urgency, reinforce benefits, present clear call-to-action 6. **Follow-up Email**: Gentle reminder with additional value ## Style Guidelines - Each email should be scannable with short paragraphs (2-3 sentences maximum) - Use bullet points and subheadings where appropriate - Include a personal touch that builds relationship - Avoid excessive jargon unless appropriate for the industry - Focus on benefits rather than features - Create a cohesive narrative that builds across the sequence - Balance professionalism with conversational elements based on the desired tone - Use {tone} consistently throughout all emails ## Examples of Effective Elements - Subject line examples: "Quick question, {first_name}," "[Case Study] How {similar_company} achieved {specific_result}," "The secret to {desired_outcome}" - Opening line examples: "I noticed your company is {observation}...", "Ever wondered how {outcome} is possible without {pain point}?", "There's something important missing from your {relevant_area}..." - CTA examples: "Schedule a 15-minute demo," "Download our free guide," "Reply with your biggest challenge" ## Important Considerations - Avoid spam triggers (excessive capitalization, too many exclamation points, spam words) - Ensure each email delivers standalone value while building toward the final conversion - Maintain a clear thread of messaging throughout the sequence - Balance information-giving with asking for action - Personalize appropriately for the target audience ## Evaluation Criteria Your email sequence will be evaluated based on: - Persuasiveness and compelling nature of copy - Strategic progression of the sales narrative - Clarity and specificity of value proposition - Appropriate balance of emotional and logical appeals - Effectiveness of subject lines in driving opens - Quality of calls-to-action in generating response - Overall professionalism and brand alignment Before you begin, please confirm your understanding of this task and ask any clarifying questions you might have about the target audience, product/service, or desired outcomes. ``` ## Context Analysis **Primary objective:** Create a comprehensive, persuasive email sequence that guides prospects through a sales funnel from awareness to conversion. **Target audience:** Marketing and sales professionals who need to generate leads and convert prospects through email marketing. **Complexity level:** Moderate to high - requires understanding of sales psychology, copywriting, and email marketing best practices. **Ethical considerations:** - Avoiding manipulative tactics - Respecting privacy and anti-spam regulations - Creating value rather than just pushing for sales - Transparency about product/service capabilities **Success criteria:** - Email open rates - Click-through rates - Response rates - Conversion rates - Quality of leads generated - Customer relationship building ## Required Output Format The prompt specifies: - Complete email bodies with subject lines and preview text - Strategic overview of the sequence - Specific word count ranges - Structured with clear sections for each email - Professional yet conversational tone (customizable) - Scannable format with short paragraphs and bullet points ## Placeholder Implementation The prompt includes customizable placeholders for: - {company_name} - {target_audience} - {product_or_service} - {industry} - {value_proposition} - {number_of_emails} - {campaign_duration} - {primary_CTA} - {tone} - {first_name} (for personalization examples) - {similar_company} (for example subject lines) - {specific_result} (for demonstrating outcomes) - {desired_outcome} (for benefit-focused messaging) - {observation} (for personalized opening lines) - {pain_point} (for problem-solution framing) - {relevant_area} (for contextual relevance) ## Guidance Techniques Used - **Role specification:** Positions the AI as an expert sales copywriter and email specialist - **Step-by-step instructions:** Clear sequence framework with purposes for each email - **Few-shot learning:** Examples of effective subject lines, openings, and CTAs - **Chain-of-thought reasoning:** Strategic overview explaining the purpose and psychology of each email - **Self-evaluation:** Evaluation criteria provided for quality assessment - **Contextual framing:** Industry-specific customization and audience targeting ## Examples and Demonstrations The prompt includes: - Sample subject line formats that drive opens - Example opening lines that capture attention - CTA examples that prompt action - Counter-examples of what to avoid (spam triggers)