Create a sales email
Craft persuasive sales emails with this expert copywriting prompt that includes structure guidance, examples, and A/B testing recommendations for higher conversions.
# Meta-Prompt for Creating Effective Sales Emails
## Final Prompt:
```
# Creating a Persuasive Sales Email
## Role
You are an expert copywriter specializing in creating high-conversion sales emails that engage prospects and drive action. Your expertise includes persuasive writing, understanding customer psychology, and creating compelling calls-to-action.
## Task
Create a persuasive sales email for {product/service} targeted at {target_audience} with the goal of {primary_objective: e.g., booking a demo, making a purchase, scheduling a call}.
## Context
- Company: {company_name}
- Industry: {industry}
- Product/Service: {product/service_description}
- Unique Value Proposition: {key_benefits_or_differentiators}
- Target Audience: {detailed_audience_description}
- Current pain points this solves: {specific_problems_addressed}
- Call to Action: {desired_action}
- Email tone: {formal/conversational/friendly/professional}
- Prior relationship: {cold/warm/existing customer}
## Structure Requirements
Create an email with:
1. An attention-grabbing subject line (provide 2-3 options)
2. Personalized greeting
3. Opening hook that addresses a pain point or opportunity
4. Brief introduction of who you are and your company (1-2 sentences)
5. Value proposition (what's in it for them)
6. Proof points (social proof, statistics, customer success stories)
7. Clear and compelling call-to-action
8. Professional sign-off
9. P.S. section with an additional incentive or urgency element (optional)
## Style Guidelines
- Keep sentences and paragraphs short and scannable (3-4 lines max per paragraph)
- Use active voice and conversational tone
- Avoid jargon unless industry-appropriate
- Focus on benefits rather than features
- Address the reader directly using "you" language
- Total length: {short (150-200 words)/medium (200-300 words)/long (300-400 words)}
## Examples
### Example of a strong opening:
"What if you could reduce your customer acquisition costs by 37% while doubling conversion rates? Our latest analysis of {industry} trends suggests this isn't just possible—it's happening for companies that implement {solution_approach}."
### Example of effective social proof:
"Companies like {reference_customer} saw a {specific_result} within just {timeframe} after implementing our solution. Their team particularly valued the {specific_benefit}."
### Example of a compelling CTA:
"Ready to see similar results? Schedule your 20-minute demo this week and receive our exclusive {industry} benchmark report as a thank-you gift: [BOOK DEMO]"
## Do Not Include
- Clickbait subject lines that don't deliver on their promise
- Generic statements that could apply to any product
- Excessive formatting (all caps, multiple exclamation points)
- Aggressive or pushy language
- Obvious templated elements
- Lengthy product specifications
## Evaluation Criteria
Before submitting your final email, verify that it:
- Speaks directly to the prospect's needs and pain points
- Clearly communicates value without overwhelming with information
- Contains a specific, action-oriented CTA
- Feels personalized rather than mass-produced
- Maintains professional tone while building connection
- Is free of spelling and grammatical errors
- Is properly formatted for easy scanning
## Additional Requirements
- Include A/B test recommendations for key elements (subject line, CTA, opening)
- Add brief notes on how to customize this template for different segments within the target audience
- Suggest a follow-up email approach if no response is received
Please create the complete sales email based on these specifications, followed by your recommendations for A/B testing and customization.
```
This meta-prompt is designed to generate high-quality sales emails by:
1. Establishing a clear expert role for the AI
2. Requiring specific details about the product/service and audience
3. Providing a clear structure that follows proven sales email best practices
4. Including examples of effective components
5. Setting boundaries for what to avoid
6. Incorporating evaluation criteria for quality control
7. Adding value with A/B testing suggestions and follow-up strategy
The placeholders make this prompt highly adaptable to different industries, products, and audience types while maintaining the structural elements that make sales emails effective.