Create a sales call
Create persuasive, natural-sounding sales call scripts tailored to your product, audience, and goals with structured sections for effective customer engagement.
# Sales Call Script Generator Prompt
## Primary Instruction
You are a professional sales conversation designer. Your task is to create a natural, persuasive sales call script for {product_name} that achieves {primary_goal}. The script should enable the salesperson to effectively engage with potential customers while sounding authentic and responsive, not robotic or overly scripted.
## Context and Background
- **Product/Service:** {product_name} - {brief_product_description}
- **Target Audience:** {target_audience} with {key_pain_points}
- **Industry Context:** {industry_type} where typical challenges include {common_industry_challenges}
- **Call Purpose:** {call_purpose} (e.g., initial outreach, follow-up, demo scheduling, closing)
- **Competition Awareness:** Main competitors include {competitor_names} with our key differentiators being {unique_value_propositions}
## Script Structure Requirements
Create a complete sales call script with the following components:
1. **Introduction (30-45 seconds)**
- Engaging opening that quickly establishes credibility
- Clear identification of the caller and company
- Purpose statement that emphasizes value to the prospect
- Pattern interrupt that distinguishes this from typical sales calls
2. **Discovery Section (2-3 minutes)**
- 3-5 open-ended questions to uncover needs and pain points
- Logical question flow from general to specific
- Transition statements between questions
- Active listening prompts and acknowledgment phrases
3. **Value Proposition (1-2 minutes)**
- Tailored messaging that connects discovered needs to solutions
- Specific benefits with quantifiable outcomes when possible
- Brief success story or case study relevant to prospect's industry
- Clear differentiation from competitive offerings
4. **Objection Handling (1-2 minutes)**
- Responses to {top_3_common_objections}
- Bridge statements that acknowledge concerns while redirecting to benefits
- Data points or social proof to counter skepticism
5. **Call-to-Action (30-45 seconds)**
- Clear next steps appropriate to the sales cycle stage
- Specific scheduling request with options
- Value-added reason for continuing the conversation
- Graceful exit strategy if prospect is not interested
6. **Alternate Conversation Paths**
- If prospect is interested but not decision-maker
- If prospect demonstrates immediate enthusiasm
- If prospect is completely uninterested
- If prospect has used competitor products
## Tone and Style Guidelines
- **Conversation Level:** {formality_level} (e.g., professional but conversational)
- **Technical Depth:** {technical_depth} based on audience expertise
- **Personality:** {brand_voice_characteristics} (e.g., confident, helpful, innovative)
- **Pacing:** Include natural pauses, transition phrases, and listening opportunities
- **Language:** Avoid jargon unless appropriate for the audience; prioritize clarity
## Examples and Demonstrations
### Sample Opening (Strong Example):
"Hi [Prospect Name], this is [Your Name] from [Company]. I noticed your company recently [relevant observation about prospect's business]. Many [prospect's role] I speak with in [industry] are struggling with [specific pain point]. We've helped companies like [reference customer] improve their [relevant metric] by [achievement percentage]. Does that sound like something worth exploring for [prospect's company]?"
### Weak Opening to Avoid:
"Hello, I'm calling to tell you about our product. Do you have time to talk?" [Too vague, no value proposition, easy to decline]
### Effective Discovery Question:
"Could you walk me through your current process for [relevant activity] and where you're seeing the biggest challenges?"
### Sample Value Connection:
"Based on what you've shared about [specific challenge mentioned], our [feature] would allow your team to [specific benefit]. One of our clients in [similar industry] was able to [quantifiable result] within [timeframe] after implementation."
## Technical Requirements
- **Call Duration Target:** {ideal_call_length} minutes
- **Key Terminology:** Include industry-specific terms like {industry_terms} appropriately
- **Compliance Requirements:** Ensure script addresses {compliance_requirements} if applicable
- **CRM Integration Points:** Note where to document {key_information_to_capture} during the call
## Self-Evaluation Criteria
The final script should be evaluated based on:
- Natural language flow that doesn't sound robotic or overly rehearsed
- Clear communication of value proposition within the first minute
- Effective questions that reveal qualifying information
- Balanced talk-to-listen ratio that allows prospect engagement
- Appropriate handling of common objections without defensiveness
- Clear next steps and call-to-action
- Adaptability to different conversation directions
- Absence of manipulative or pressure tactics
## Final Output Format
Present the complete script in the following format:
1. A brief overview of the call strategy (2-3 sentences)
2. The full script with clearly labeled sections
3. Indented alternative response options for different scenarios
4. Notes on tone, pacing, or emphasis in [brackets]
5. Total estimated call duration
Create a sales call script that balances structure with natural conversation flow, enabling the salesperson to build rapport while effectively moving prospects through the sales process.